With our knowledge and expertise, we will ensure all of your marketing strategies are illuminating for all of your customers – healthcare professionals and commissioners alike – so the execution can be right first time, every time.
We have the experience, insights and expertise because we’ve been in your shoes
We inspire and enlighten through our innovative ideas and approach
We consistently deliver high quality for the right customer at the right time
“Accendo” means to kindle and light up – this is who we are and what we bring
Jason runs Accendo Marketing, providing strategic marketing consultancy and creative solutions for the healthcare industry. Jason has over 25 years’ experience in the pharmaceutical and biotech sector with a history of successfully managing the lifecycle of some of the industry’s most significant brands. Jason co-created and implemented the UK end of patent / Loss of Exclusivity (LoE) plans for brands such as Lipitor, Viagra, Detrusitol and Enbrel, including communication and messaging, commercial responses to competition, and channel management tactics. Over his career, Jason has a track record of building teams, launching products and creating new revenue opportunities for organisations.
Andy has led the development of several ground breaking market access strategies in the UK. In 1998 as a Business Unit Director, Andy implemented the first ever outcomes guarantee in the UK with Lipitor in the West Midlands. In 1999, Andy piloted and rolled out Heart Matters which became a driver for the ongoing success of Lipitor. Whilst Managing Director of Takeda, Andy created a payer engagement strategy which drove Actos and Amias to number 1 in their respective markets. In addition, Andy developed and negotiated the first ever primary care portfolio rebate for the NHS in 2012. For the last 7 years, Andy has consulted with over 40 marketing and market access teams to support the optimisation of clinical and commissioning engagement.
Adrian is able to align pharmaceutical companies more effectively with the NHS, having spent 18 years in the NHS as a senior manager leading on the development of a number of ground breaking and innovative service improvement initiatives. Adrian then embarked on a 15-year career in the pharmaceutical industry. He started in pharmaceutical sales with GSK as an integrated healthcare manager. Adrian was the national sales force effectiveness manager at Takeda UK where he was responsible for supporting the Reginal Account Director (RAD) team. This role followed a successful period as a RAD where he was amongst the top performers. Adrian continues to deliver pro-bono skills training to the NHS on a weekly basis as this is where his heart lies.
• Corporate governance
• Branding & communications
• Human resources